Personal Banking

Personal banking is similar to retail banking. Thenot come to the branch for their services and that
essence is that the products and services of the bankeverything should be delivered to the customer at his
are tailored to meet individual banking and ancillaryconvenience. The bank will provide single window
needs, including everything from a checking account toservice, meaning that customers can visit one counter
investment advice. The different products availablefor any banking need.
through personal banking include checking accounts,Personal banking is quickly catching up in almost all the
savings accounts, CDs, check cards with rewards,countries in the world and is expected to contribute
different types of loans, and personal lines of credit,significantly to the bank's total revenue. Almost 15-20%
credit cards, personal trust and private bankingof the customers contribute up to 90% of the banks
services, mortgage programs, investmentbusiness, so proper service to these customers will
management, discount brokerage, insurance servicesdeepen the financial relationships.
and advisory services. Insurance, investment advice,Everyone with a personal bank account needs to be
and wealth management are high end productsvery cautious and pay close attention to all aspects of
offered in personal banking.their account. People should promptly review their bank
The most prominent feature in personal banking todaystatement, avoid having to pay unnecessary fees and
is technology- enabled, customized products andbank charges, avoid leaving discarded bank
services like anywhere banking, ATMs, and thedocuments behind, avoid banking online in public places,
delivery of services through channels like a telephoneand periodically change their password.
and the Internet. The idea is that the customer need