| In my real estate business, I run a motivated seller | | | | The next time I check my Real Estate Investor |
| house buying machine. Here's how it works. | | | | Database account, I see a new Seller record and click |
| I put out marketing like post it notes, post cards, voice | | | | on it. |
| broadcast, newspaper ads, flyers and signs. | | | | In the record, I have the name, address, home phone |
| Each type of marketing has my 24 hour recorded | | | | number, work phone number, cell phone number and |
| information line telephone number of it with a unique | | | | e-mail address of the seller. Plus, I usually have the |
| extension for tracking which is most effective. | | | | answering service ask a few pre-screening questions |
| When motivated sellers call in, they hear about all the | | | | so that I can decide who to call back first. I learned this |
| benefits that I can offer to them when they sell their | | | | after generating over 100 calls in few days and not |
| house to me. | | | | having a means of prioritizing who to call back first. |
| If they are interested in talking to me about selling me | | | | Up until this point, my entire buying system is |
| their house, they can transfer to me live or call my | | | | automated. I have not talked to anyone, nor did I need |
| office. | | | | to be sitting in my office waiting for calls. |
| Actually, they call my 24 hour live answering service | | | | I then start to call the motivated sellers in my Real |
| where an operator takes down their contact | | | | Estate Investor Database back and build rapport and |
| information and adds it to my Real Estate Investor | | | | see if the house is one that I am interested in buying. If |
| Database account. | | | | it is, I go see the house. If not, I tell them and move on. |