| "body"> | | | | Mortgage companies holding such seminars also |
| Mortgage companies today are employing different | | | | provide incentives for people who buy their mortgages |
| kinds of tools - both conventional and non-conventional | | | | on the spot, or within a fixed number of days. This |
| - to market their businesses. On top of the list of | | | | method proves to be a highly successful mortgage |
| mortgage marketing tools are telemarketing and web | | | | marketing technique, but it cannot be used all the time. |
| marketing. | | | | Some mortgage companies rely on flyers, poster and |
| Telemarketing is marketing through call centers. | | | | newspaper advertisements to create general |
| Mortgage companies are contracted with call centers | | | | awareness about their company. This helps the |
| that provide leads on potential mortgage buyers. Call | | | | company to attract an initial flurry of prospective |
| centers call people from a random list. If the person is | | | | buyers. In the aftermath of such advertisements, |
| interested in a mortgage, then the lead is forwarded to | | | | mortgage companies have to sometimes hire extra |
| the mortgage company. By the method of hot | | | | staff to manage the increased load of queries. |
| transfer, a call can be directly transferred to an official | | | | Mortgage companies sometimes also use their existing |
| from the mortgage company. The success ratio of call | | | | buyers as tools to attract new buyers. Existing buyers |
| centers in mortgages is an estimated 8 to 10 percent. | | | | are asked for references among their friends, relatives |
| Websites providing mortgage-lead generation services | | | | and colleagues who might be interested in acquiring |
| are another option. Websites describe several | | | | mortgages. Mortgage companies may send greeting |
| features of their mortgage companies, and try to | | | | cards to them on their birthdays and holidays in a bid |
| attract customers. Interested buyers are pre-qualified | | | | to appease them into giving referrals. They may |
| online via an application form. This is also the lead | | | | distribute sundry things like pens or magnets as free |
| which is forwarded to the mortgage company. | | | | gifts at strategic places. |
| Many mortgage companies try to market themselves | | | | Different marketing tools are adopted by mortgage |
| in the open market. Usually, when there are new | | | | companies according to their market standing and |
| schemes, companies hold seminars to a select group | | | | budget. The tools must be carefully planned after a |
| of people, who are usually real estate agents and | | | | demographic study of the market. Tools that have a |
| home buyers. There are interactive sessions where | | | | utilitarian value such as postcard mailers, pens, |
| the scheme is discussed in great detail. There are | | | | refrigerator magnets and paperweights are always |
| presentations and demonstrations conducted. | | | | winners. |