Commercial Banking Price Leadership

Banks then use this money to make loans available toprice leadership was put into place.
household and corporate borrowers. They then earnThe interest rate charged by banks to large corporate
their profits by lending at an interest rate higher thanclients is called the prime rate. This rate is well known
the rates they pay on their deposits.and often quoted in newspapers. Most large banks
The largest commercial banks in the US bank ofcharge the same or very close of the same price for
America, Bankers Trust Corporate, Chemical Bank,it. Frequent changes in the rate are avoided in order to
Chase Manhattan Bank, Citibank, Morgan Guarantyavoid destabilization and competitive warfare. When
Trust Corporation and Wells Fargo, and many othersmoney market conditions changes enough and other
compete with each other to make loans available tointerest rates have risen or fallen substantially, prime
large corporate clients. The interest rates they chargerate changes occurs.
corporate clients for loans are the main form ofOnly then, one of the major banks announces a
competition, a price competition, in this case. When thischange in its prime rate, and the other banks quickly
competition becomes aggressive, the interest ratesfollow suit. Banks take turns as leaders from time to
they charge have a tendency to fall, and so do theirtime, but when a changed is announced, the other
profits. To avoid this aggressive competition, a form ofbanks will immediately follow within two or three days.